Please Note:

apotheKerri beauty is not affiliated with nor endorsed by Apothekerri(TM) fine handmade toiletries for bath and body, based in California. If it's Snake Oil just like Mom used to make that you're after, why not check them out on Facebook http://www.facebook.com/ApothekerriProducts?

However, if you're in Canada and looking for a makeup company that caters to the individual as opposed to the masses, you're in the right place!

Tuesday, May 31, 2011

Having a Meltdown? How to Avoid Summer Makeup Missteps

Summer is without question the worst time of year for me. Seriously. I would rather be stuck in a snowstorm than sweating my face off in thirty-plus temperatures with a humidex. I'd much prefer it if there were nothing but perpetual Fall. That's the best season for wearing the cutest boots and sweaters, and don't even get me started on the makeup collections. I live for the Fall preview magazines, those super-fat editions filled with page after glossy glorious page of inspiration. Summer editions seem to be nothing but bbq recipes and how to find the best bathing suit for your body type. And by best, I mean least offensive. For ninety eight percent of the population, anyways. But I digress.

Summer is a necessary evil, I suppose. A wasteland between spring and fall that must be endured. However, the question is how does one do so gracefully and looking swelter-free? I've put together some handy tips, taken from personal as well as professional experience based on surviving several summers of sweltering concrete heat both here and across the pond.

1. Tissues are Our Friends 
Picture this: it's the afternoon and you're on the streetcar in the middle of August, sticking your face as close to the window as you can get without risking bugs in your teeth in an attempt to feel some sort of relief, when you happen to glance across the aisle and you see her. That woman on her way home from work, the misery of her day written all over her face. Well, caked might be the more appropriate term. Even from a distance, you can see the streams of sweat running down through layers of powder and foundation.  Like the city's approach to roadwork, she has attempted to repair her sweat-ruined face by adding more makeup. And, like so many of our streets, it's just turned into a big ol' mess. But what's a lady to do?

When it comes to these humid, hazy days of summer, I realize that my mother may have been onto something with her handbag stuffed with what seemed to be a neverending supply of tissues. Although she was never one for wearing much makeup, she did manage to instill in me the value of blotting. What's the point of layering more powder over top of a damp surface? It's simple chemistry - powder plus liquid equals paste. However, if you were to carefully blot that dampness away, you might be able to salvage some of the face you put on before you left the house. Or, at the very least, be able to start over with a dry canvas. Which brings me to my next point...

2. Less is Sometimes More
Now I'm not normally one to subscribe to this time-honoured beauty tradition. In fact, I'm more inclined to go by way of the drag queen in most cases - when in doubt, incorporate some rhinestones or feathers or something. However, I did spend enough summers on Queen West in the Nineties watching the weekend goths with their black velvet capes sweating through their pancake faces to know that summer is the one time you would do well to follow this particular guideline. So maybe when you're getting ready in the morning, go a little lighter than you normally would. Use a loose powder or powder foundation with a big fluffy brush to provide a base as well as keep the shine at bay. Eyeshadow smudged into both the upper and lower lashline can work to emphasize eyes without running the risk of turning you into Marilyn Manson by midday. A dash of gloss adds both colour and shine to your lips without the heaviness and subsequent colour bleed a lipstick can sometimes have. And of course, a whisk of blush or bronzer can give your face a healthy glow. And not the kind that comes from an hour of public transit without air conditioning.

3. Make your Products Work Overtime (so you won't have to)
No one wants to work more than they have to in the summertime, and
your face is no exception. However, some products lend themselves better to flextime than others, and that's the type of labour you should be looking to exploit when the barometer rises. For example, bronzing powder (like Sunkissed or Beach Babe from Cheeky Cosmetics) becomes a triple threat when dusted lightly over cheek and brow bones in place of blush and eyeshadow.

Soft shimmering eyeshadow in muted yellow (such as Buttercup from apotheKerri beauty) can cleverly conceal those late nights on the patio drinking Margaritas when blended well into the inner corners and slightly underneath the eye. No room for your makeup bag inside that tiny purse you're bringing to drinks after work? No problem - look for multi-purpose products like the Lip/Cheek balm from Dalish Cosmetics that provides maximum colour in a minimal space.

So there you have it. Short of having your own wind machine or gorgeous young minions who follow you about fanning you with a couple giant palm leaves, those would be my top tips on how you can beat the heat and look halfway decent doing it. But no woman is an island. I'm always interested in hearing how you plan to stay cool and gorgeous in the sweltering summer months to come.

Wednesday, May 18, 2011

Afternoon of Tea & Beauty - A Photo Essay

As I might have mentioned before, the apotheKerri beauty & curiosities shoppette launched on May 1st at Dorly's Designs in Leslieville. This past Sunday, we celebrated in true apotheKerri style by hosting a tea party at the store to both share the moment with family and friends as well as introduce the brand to the neighbourhood.

Why don't I just let the pictures speak for themselves? 


 

You can find more pictures on Dorly's Designs Facebook page, where she created a lovely album in honour of the occasion. All in all, it was a lovely day that seemed to be enjoyed by all.

Can't wait till the next month, although the theme will be slightly less formal and much more instructive. Curious? You should be.

Tuesday, May 10, 2011

Whatever Shall I Wear?
The Afternoon Tea Edition

Well, Toronto, it appears that winter is finally over, and the warm weather might be just round the corner. And it's with that in mind, in addition to memories of all those fantastic fashions on display at the recent Royal nuptials,   that our thoughts turn to spring party fashion. Garden parties, backyard BBQs, poolside get-togethers lay just ahead on the horizon.

I feel like there's something important I might be missing here. Something that's just coming up on the social calendar...maybe in less than a week? Oh well. I'm sure it will come to me.

One such important event in a ladies calendar is a time-honoured, yet sadly long-lost, tradition: the afternoon tea.  It just oozes elegance and civility, doesn't it? Back in the days wear the ladies wore gloves and the men fedoras, the afternoon tea would be the equivalent of today's invitation to the Mean Girls table in school. It's something you always hoped for and yet dreaded all at the same time. What should I talk about? Or what shouldn't I? Do I wait to be asked to take a seat, or just sit down wherever? And perhaps, most important of all, what should I wear?

Fear not. Should such an important invitation find its way to your inbox, I've prepared a handy reference guide to help you through the darkest moments in your closet.

1. The Tea Dress: Traditionally the tea party was considered a social event which occurred between lunch and dinner, where the table would be dressed its best. So, to, should its guests. Trousers would only be considered appropriate if you happen to have a penis. The dress should neither be too long nor too short, so right around the knee would likely be best. The neckline shouldn't be too revealing, nor should the shoulders be too bare. If the dress you choose happens to be strapless, it would be the perfect time to break out a cropped cardigan or wrap to go with it. Consider one of these dresses - or, really, anything from Anthropologie - when making your dressing choice, and you couldn't go far wrong.


Rebecca Williams dress,
as seen in Fluid magazine
Rosehill Lane Dress,
Pinup Couture 
Tea at Dusk dress,
from ModCloth.com


 2. Accessories: While gloves and hats are not entirely necessary these days, what better opportunity are you going to find to wear them than to an afternoon tea? And, let's be honest, is there ever any place where a fascinator would not be considered completely acceptable? Here is a selection you might find inspiring.


Anthropologie Cloche
Classic White gloves,
frockery.co.uk

Fascinator headband, ModCloth.com



3. Shoes: The most important finishing touch to any outfit, the afternoon tea shoe is much like the dress itself: neither too bold nor too boring. Kitten heels, a low wedge, perhaps even a dressy Oxford would do well in this environment. 
Lanvin kitten heel,
via madaboutshoes.org

Candy-coated Oxford,
also ModCloth.com


                  
                          Harajuku Lovers wedge,
                        from ModCloth.com

So there you have it - a complete wardrobe for tea, sorted. Now if only you had somewhere to actually wear it.

Sunday, May 1, 2011

Pretty Girls Vote!



wants
YOU
…to Look Fantastic this Spring!



Voting is the cornerstone of any democratic society. As we head back to the polls for yet another election, why not flex those most democratic of rights and possibly gain something other than another minority government? 

To celebrate the launch of our brand new shoppette, just pop by the vanity at Dorly's Designs Fashion House in Leslieville and vote on your favourite piece from the debut Spring collection.

Ballots will be accepted in-store for the month of May – so, well beyond the one-day Federal election on May 2nd – at which point your votes will be collected and the results results tallied to be posted on this site, the Facebook page, our new Twitter account, and wherever else we can find to put them. But here's the best part: one entry will be drawn at random, and that oh-so-lucky person will win one product of their choice in the category they voted for.


When has democracy ever looked this good?