Please Note:

apotheKerri beauty is not affiliated with nor endorsed by Apothekerri(TM) fine handmade toiletries for bath and body, based in California. If it's Snake Oil just like Mom used to make that you're after, why not check them out on Facebook http://www.facebook.com/ApothekerriProducts?

However, if you're in Canada and looking for a makeup company that caters to the individual as opposed to the masses, you're in the right place!

Tuesday, May 31, 2011

Having a Meltdown? How to Avoid Summer Makeup Missteps

Summer is without question the worst time of year for me. Seriously. I would rather be stuck in a snowstorm than sweating my face off in thirty-plus temperatures with a humidex. I'd much prefer it if there were nothing but perpetual Fall. That's the best season for wearing the cutest boots and sweaters, and don't even get me started on the makeup collections. I live for the Fall preview magazines, those super-fat editions filled with page after glossy glorious page of inspiration. Summer editions seem to be nothing but bbq recipes and how to find the best bathing suit for your body type. And by best, I mean least offensive. For ninety eight percent of the population, anyways. But I digress.

Summer is a necessary evil, I suppose. A wasteland between spring and fall that must be endured. However, the question is how does one do so gracefully and looking swelter-free? I've put together some handy tips, taken from personal as well as professional experience based on surviving several summers of sweltering concrete heat both here and across the pond.

1. Tissues are Our Friends 
Picture this: it's the afternoon and you're on the streetcar in the middle of August, sticking your face as close to the window as you can get without risking bugs in your teeth in an attempt to feel some sort of relief, when you happen to glance across the aisle and you see her. That woman on her way home from work, the misery of her day written all over her face. Well, caked might be the more appropriate term. Even from a distance, you can see the streams of sweat running down through layers of powder and foundation.  Like the city's approach to roadwork, she has attempted to repair her sweat-ruined face by adding more makeup. And, like so many of our streets, it's just turned into a big ol' mess. But what's a lady to do?

When it comes to these humid, hazy days of summer, I realize that my mother may have been onto something with her handbag stuffed with what seemed to be a neverending supply of tissues. Although she was never one for wearing much makeup, she did manage to instill in me the value of blotting. What's the point of layering more powder over top of a damp surface? It's simple chemistry - powder plus liquid equals paste. However, if you were to carefully blot that dampness away, you might be able to salvage some of the face you put on before you left the house. Or, at the very least, be able to start over with a dry canvas. Which brings me to my next point...

2. Less is Sometimes More
Now I'm not normally one to subscribe to this time-honoured beauty tradition. In fact, I'm more inclined to go by way of the drag queen in most cases - when in doubt, incorporate some rhinestones or feathers or something. However, I did spend enough summers on Queen West in the Nineties watching the weekend goths with their black velvet capes sweating through their pancake faces to know that summer is the one time you would do well to follow this particular guideline. So maybe when you're getting ready in the morning, go a little lighter than you normally would. Use a loose powder or powder foundation with a big fluffy brush to provide a base as well as keep the shine at bay. Eyeshadow smudged into both the upper and lower lashline can work to emphasize eyes without running the risk of turning you into Marilyn Manson by midday. A dash of gloss adds both colour and shine to your lips without the heaviness and subsequent colour bleed a lipstick can sometimes have. And of course, a whisk of blush or bronzer can give your face a healthy glow. And not the kind that comes from an hour of public transit without air conditioning.

3. Make your Products Work Overtime (so you won't have to)
No one wants to work more than they have to in the summertime, and
your face is no exception. However, some products lend themselves better to flextime than others, and that's the type of labour you should be looking to exploit when the barometer rises. For example, bronzing powder (like Sunkissed or Beach Babe from Cheeky Cosmetics) becomes a triple threat when dusted lightly over cheek and brow bones in place of blush and eyeshadow.

Soft shimmering eyeshadow in muted yellow (such as Buttercup from apotheKerri beauty) can cleverly conceal those late nights on the patio drinking Margaritas when blended well into the inner corners and slightly underneath the eye. No room for your makeup bag inside that tiny purse you're bringing to drinks after work? No problem - look for multi-purpose products like the Lip/Cheek balm from Dalish Cosmetics that provides maximum colour in a minimal space.

So there you have it. Short of having your own wind machine or gorgeous young minions who follow you about fanning you with a couple giant palm leaves, those would be my top tips on how you can beat the heat and look halfway decent doing it. But no woman is an island. I'm always interested in hearing how you plan to stay cool and gorgeous in the sweltering summer months to come.

No comments: