Monday Moments in Makeup History - The 1940's

It is true what they say: you really can find inspiration anywhere.

Watching the Indiana Jones marathon today gave me an idea. Not that Harrison Ford was a hot piece back in the day or how it was more than a little far-fetched that an archaeology professor would be so adept with a bull whip, but it got me thinking how beautiful 40's era women were. At least, the way they were portrayed in films, that is. It got me thinking about the various looks that were popular in the past, and that maybe these deserved a post of their own.

Hence, I give you Monday Moments in Makeup History.

Nothing says understated glamour like the classic beauty of women from the 40's. Perhaps it was because, for the first time in history, they were expected to go out to work as well as keep the home while the majority of the men were off fighting in World War II. These women were the hardworking heroes of the everyday, ones who still took the time to put on some lipstick and do their hair.

Veronica Lake

The look can be characterized by red lips, subtly defined eyes, well-groomed but not overly plucked brows and a soft rosy complexion. I've included some examples of how it was done, both in Hollywoodland and in the real world.

Ava Gardner

I also came across this great post from Tart Deco which features scanned pages detailing how to recreate a 40s Pinup look from Vintage Face, a book that is now sadly out of print. Both Tart Deco and Glamour Daze are great reference sources for creating vintage makeup, so if that's your thing these are definitely worth a visit.

Glamour Frugaliste Fall 2011, Look #2: Femme Fatale

Tom Ford Fall 2011

If it's drama you're after, then look no further. There is nothing quite as dramatic - or fabulously over the top - as heavy black liner paired with brilliant scarlet lips. This look not only stalked the fall runways, but continued their dominance in the September magazine issues. The best examples can be found on the models featured in the fall campaign offerings from Tom Ford and Kate Spade. To quote The Spice Girls: The lady is a Vamp; she's a vixen, not a Tramp. In other words,  a woman after my own heart. 

Bryce Dallas Howard for Kate Spade

 I think it goes without saying that this is not your average daytime look for the office, and might be better saved for a cocktail party or gala event. However, there is something to be said for taking a risk... 

Anyway, here's the breakdown, regardless of how or where you intend on wearing it.

For the Eyes: Start with Black Velvet (matte black) applied with a damp smudger brush across the top lashline beyond outer corner of the eye, adding a slight wing at the end. Smudge the colour further up lid to just below the crease, whilst maintaining that sharp line at the lashes. Tip: the benefits of using a powder shadow damp as opposed to a liquid or pencil liner are that you have more control over the intensity of the colour result, and it lasts longer on the face - pencils are made of waxes that melt in heat and liquid liner will run if you tend toward watery eyes (which I do).

Wash Buttercup (buttery yellow with shimmer) liberally over entire lid beginning from base of browbone, using a fluffy shadown brush, building colour till the desired amount of shimmer is reached. Finish with LOTS of black mascara.

For the Cheeks: Dust Go Go Boots (plummy peach-pink) lightly on the apples of cheek working back into hairline using the cheekbone as a guide.

For Lips: Apply Seriously (a true glossy red) with a brush, blot with tissue then dust with Invisible Blotting Powder before applying a second coat, for added staying power.

Random sidenote: When I finished this look and started taking the pictures, I was struck by the oddest sense of deja vu. I know that this is a very retro, Moulin Rouge type look, but it's exact inspiration remained elusive. Until I realized what song had been running through my head the entire time...

 What's new, Buenos Aires...

What do you think? Is there a resemblance, be it ever so slight, or is it just me?